Excellent! Ministry of Tourism and Creative Economy Encourages Hotels to Prepare Discount Packages for Ramadan and Eid Holidays: Okezone Travel

MINISTRY Tourism and Creative Economy (Ministry of Tourism and Creative Economy) encourages hoteliers to prepare discount packages for lodging or packages for breaking the fast during the month Ramadan in order to get around the arrival of the low season and at the same time prepare ourselves for the Idul Fitri holiday.

Adyatama Tourism and Creative Economy Main Expert of the Ministry of Tourism and Creative Economy, Nia Niscaya, said that the Indonesian Hotel and Restaurant Association (PHRI) has predicted that there will be a decrease in foreign tourist arrivals and the movement of domestic tourists during Ramadan from March 10 to April 9 2024.

This has an impact on decreasing occupancy rates for star hotel rooms, especially in big cities like Jakarta.

Hotel Illustration

(Photo: Pexels)

“However, the Chairman of PHRI, Mr Haryadi Sukamdani estimates that hotel occupancy during the Eid holiday in 2024 will be high. This estimate is based on the overall improvement in hotel conditions in Indonesia in 2024 which is getting better,” said Nia, citing the website Ministry of Tourism and Creative Economy.

Apart from that, this estimate is also based on PHRI data regarding hotel occupancy ahead of Eid 2023, where occupancy in a number of hotels in favorite tourist destination cities is already more than 70 percent.

Therefore, he encouraged hoteliers to provide room discounts of up to 40 percent and other discount packages such as breaking the fast together at hotels. So that hotel room occupancy can remain full even though it is facing a low season.

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“During the low season, it would be good if you could sell with a big discount of up to 40 percent. It would be much better profitable if the occupancy was only 30 percent, because Indonesian people who are Muslim and fast do not travel during fasting. However, it is predicted that when Eid will there was a massive spike,” he explained.

He further added that by providing this discount package it is hoped that he can prepare for the availability of hotel rooms during the Eid al-Fitr holiday.

Infographic of Benefits of Holidays during Low Season

Considering that based on predictions from the National Police’s Traffic Corps (Korlantas), the number of Eid homecoming travelers in 2024 is estimated to reach 200 million people, or an increase of 6 percent compared to the number of Eid homecoming travelers in 2023 of 187 million people.

“Apart from that, the Minister of Transportation (Menhub) also predicts that the percentage increase in the number of homecoming travelers this year will reach 70 percent,” he concluded.