MINISTRY Tourism and Creative Economy (Ministry of Tourism and Creative Economy) encourages hoteliers to prepare discount packages for lodging or packages for breaking the fast during the month Ramadan in order to get around the arrival of the low season and at the same time prepare ourselves for the Idul Fitri holiday.
Adyatama Tourism and Creative Economy Main Expert of the Ministry of Tourism and Creative Economy, Nia Niscaya, said that the Indonesian Hotel and Restaurant Association (PHRI) has predicted that there will be a decrease in foreign tourist arrivals and the movement of domestic tourists during Ramadan from March 10 to April 9 2024.
This has an impact on decreasing occupancy rates for star hotel rooms, especially in big cities like Jakarta.
(Photo: Pexels)
“However, the Chairman of PHRI, Mr Haryadi Sukamdani estimates that hotel occupancy during the Eid holiday in 2024 will be high. This estimate is based on the overall improvement in hotel conditions in Indonesia in 2024 which is getting better,” said Nia, citing the website Ministry of Tourism and Creative Economy.
Apart from that, this estimate is also based on PHRI data regarding hotel occupancy ahead of Eid 2023, where occupancy in a number of hotels in favorite tourist destination cities is already more than 70 percent.
Therefore, he encouraged hoteliers to provide room discounts of up to 40 percent and other discount packages such as breaking the fast together at hotels. So that hotel room occupancy can remain full even though it is facing a low season.
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